Karen Spinelli is a hairstylist, educator, and Founder of The Stylist University. She is going in a non-traditional direction and delivering an in-home salon service. She will either go to her clientele’s home or invite them into her at-home salon to provide her services. Karen Spinelli is passionate about having her clientele feel safe with her and will make sure her business model mirrors that passion.
For her branding, we used a combination of unique serif and script fonts to showcase that even though she isn’t working from an upscale salon she has the knowledge and expertise to make every visit a luxurious personal experience.