The Bayside is a conceptual boutique hotel chain with locations along the California coastline. Heavily influenced by the 1950’s, pastel colors, and the beach; it is a place to just get away and relax. The goal for the branding was to create an inviting atmosphere, filled with Instagram worthy walls and packaging. “Made in the Shade” is the slogan used throughout the brand and encompasses the overall aesthetic meaning to have a very easy life and be in a good situation.